The Changing Face Of Social Media Marketing

Interesting article by Mitch Joel about the marketing market development:

2009 was a big year for Social Media Marketing. 2010 is going to be a bigger year for Social Media Marketing. It’s also going to be a very different year.

That was the overall theme of the news item, Social Network Spending Shifts, fromeMarketer yesterday:

“Overall, eMarketer predicts US online social network ad spending will reach more than $1.21 billion in 2009, an increase of 3.9% over last year. 2010 will see stronger growth of 7.1%. With total US online ad spending falling this year, the increase in social network spending also means the sites will account for a greater share of the total, at 5.4%. However, those figures only include paid advertising efforts, which represent just a fraction of all spending.”

Breaking that down further, eMarketer is not talking about development, Blogger outreach, community engagement/management, fan pages, online promotions, etc… it’s simply talking about those who will spend money advertising in online social networking environments. Rest assured that the dollar amount invested in everything but the advertising spend is going to be quite significant as well.

Full article: http://www.twistimage.com/blog