seReive Is An Octopus – Who Would Have Thought?

By Peter Metzinger

When Samuli and I invented seReive it was clear that she had some female characters, if you can say that about an application. But her true nature was hidden even from us until Lorena Valentini uncovered it. Out of all of her first ideas for a logo there was one hitting our eyes and clearly sticking out: an octopus. We immediately understood that this was seReive’s true nature that she had hidden from us so far. But that octopus was looking like from a scientific sketch-book. It had to be further developed to also represent seReive’s technical character, because after all, seReive is and remains an application: www.seeReive.com. Lorena did a great job that both of us hadn’t been able to visualize before she was done with the logo. (So far. She says she still needs to do some minor adjustments, but that will happen after her holidays, and most of us probably won’t even notice it.)

So, you may ask, why an octopus?

1. We were looking for something really unique and outstanding, just like seReive’s nature, but it should be from the animal kingdom and represent the abilities of seReive to handle so many platforms (think of the arms…).
2. Octopuses belong of the most intelligent animal species, even though you wouldn’t think so, and have even been shown to possess problem-solving skills.
3. seReive is extremely helpful to your daily social media business but she also has  a mean part in her character, because sometimes in social media campaigns you need to be tough, because you have to fight a competition, and then you shouldn’t be too nice.
4. Octopuses have the ability to change colors in order to camouflage; just like our white label solutions for professional users; you won’t see her, even as she is there, waiting for her prey.

Lorena chose  magenta, to make clear, this is a female octopus.

And the claim “one 2 control them all” ?  - obvious: control all of your team’s social networks from one single platform.